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Discover Development Communications
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Advocacy and Interventions: Readings in Communication and Development
Cornell Professor Emeritus Roy Colle is one of the world's leading figures in this field. With the Internet-First University Press he has published this new book, available free online. Writing to DevCom, he describes the publication:
"This is intended to be a "practical" book for project managers and persons interested in communication and development. In laying out how to design communication strategies for development, I've included examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. The book discusses how approaches linked to social marketing, extension, participation, gender, information technology and entertainment have contributed to development initiatives." URL: http://hdl.handle.net/1813/7749 |
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